Avoiding The Best Marketing Campaigns On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to…
by Suzanne Lieurance If you’re a freelance writer looking to attract more clients, build your reputation, and boost your income, it’s time to get serious about digital marketing. The internet isn’t just a place to share your latest blog post; it’s the key to showcasing your expertise, expanding your network, and landing better-paying gigs. Here’s…
by Carolyn Howard-Johnson Once upon a time, way back in the last decade, author and researcher Sylvia Ann Hewlett’s publicity predicament illustrated to the world of books what we authors suspected all along: Huge amounts of publicity surrounding a release don’t necessarily translate into massive sales figures. In fact, the result of a major publicity…
Being an author of a book lends instant credibility to your name and by association, your brand. But writing the book is only half the plan. To fully take advantage of your book, you need to market it.
A Unique Book Marketing Plan Here’s something I’m really excited to present to all authors. I have just partnered with the Bedside Reading® Program, which entitles you to submit your book, ebook or audio book for consideration to be placed by the bedsides in five-star luxury hotels and other boutique hotels. This is a special…
A guest post from Carolyn Howard-Johnson I was moving from journalism and marketing to creative writing and writing how-to books about the time digital printing was coming into being. I sadly became involved with a company who cloaked their “vanity” status with a small advance and a laudatory letter that praised my work so highly…
Low Cost Book Marketing Several of my clients are actively marketing new books right now. And none of these clients has loads of money to spend on marketing. Susie Kinslow Adams launched her children’s Biblical Coloring and Activity Book a few months ago. Sales for the book have been good. But that’s because Susie has…
A guest post by Deborah Lyn Stanley Why own a website? Do you have products or services to promote? Or, is it a vehicle for publishing your essays, stories, and articles? We own and maintain websites to communicate our message to customers, clients and readers—consistently. Our goal then, is to write with clarity, and focused…
by Suzanne Lieurance You’ve written a book. The hard work is done… or is it? Now, it’s all about getting your book into readers’ hands. The truth is, selling books can feel like an uphill battle, especially with so many others vying for readers’ attention. But what if I told you that selling more books…
Welcome to the Write by the Sea Writers Academy! Here you’ll find a variety of writing courses, coaching programs, and other resources to help you become a better writer as you build your writing career. We have many different programs and materials at a variety of affordable price points, and we add new resources every…
by Michael Selden Promoting a book is probably among the most difficult things to do, especially for small, independent publishers. Many channels are not open to them. Millions of books are published every year, and organizations like ALA use the big five publishers as filters to help them separate the grain from the chaff –…
by Suzanne Lieurance I recently did an interview with children’s ghostwriter Karen Cioffi. She also is a writing coach and has a self-publishing service for children’s authors (more about that at the end of the interview), and she is a contributing editor here at writebythesea.com. Suzanne Lieurance: How did you get started as a children’s…
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