Competition social media studies are important if you’re trying to build or grow a business.
Why?
Because your competition can give you a lot of insight about your audience and the things you can do to improve (and grow) your own business.
One way to do that is to analyze your competition’s social media efforts.
Here’s how:
Follow Them on All Social Media Accounts
See how they are using each social media account to give information to their audience and how they get more followers.
Does it appear that they are using automation software?
Sign Up for Their Email List
Email lists are a really good way to check out your competition and see how they’re using their email in conjunction with social media to market their products and services.
Read Their Blog Often
Set up their blog on RSS feed so you can keep track of the type of information they’re disseminating to their audience.
Do they ask their audience to share blog posts?
Do they make it easy to share?
Notice What They Share Using Social Media
What do their social media goals seem to be?
Do they try to lead you back to their email list, blog, other social media accounts, or are they using social media for something else?
Notice How They Get People to Like or Follow Them
Did they provide some sort of incentive for their audience to like or follow them on multiple social media accounts?
If so, are they giving new or the same information on each account?
Notice How Often They Send Out Updates
Track how often your competition sends out updates.
Track What Time Your Competition Sends Updates
What time is the most common time your competition sends out updates?
Notice the Reaction of Their Audience
Is the audience engaging with your competition based on their updates?
As you ask these questions, you will need to keep track of the answers.
Some good ways to do so are to:
* Create a Spreadsheet
Enter the information you collect into a spreadsheet so you keep track of the questions you have about how each of your competitors uses social media.
* Use Evernote
This is a great way to keep track of different things you would like to try that your competition is doing.
Make a note of each of these, and then put them into practice on your own.
* Write a Report
Taking each of your competitors separately, write a report with the information, so you can easily look at it for future reference.
Tracking what your competition is doing, as well as how your audience responds to the competition, will help you know what to do more of in your own social media marketing efforts.
Try it!
Suzanne Lieurance
writebythesea.com
P.S. Get free access to my Private Resource Library for writers with your free subscription to The Morning Nudge at www.morningnudge.com.
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