Guest Blogging for Traffic
If you’re guest blogging primarily to get as much traffic to your site as possible, rather than for SEO purposes, then read this article carefully.
Guest blogging for traffic requires a significantly different strategy than guest blogging for SEO.
The Goal
The goal with guest blogging for traffic is to only target sites that have a lot of traffic.
That might seem obvious, but so many people spend so much time guest blogging for high PR, low-traffic sites that it needs to be said.
Before putting in the effort to guest blog for any site, make sure that the site has the traffic necessary to make it worth your while.
Start with the Second Tier Sites
The best place to start guest posting is second tier websites.
In any given industry, there are going to be a group of heavyweight websites that pull in thousands, hundreds of thousands or even millions of views.
In the beginning, you’ll want to avoid these sites, as they get dozens of guest blogging requests every day.
Instead, start by approaching blogs that have traffic, but aren’t at the very top.
They should still be names or brands that you recognize, or someone you know recognizes.
Making Contact
Essentially, you’re pitching yourself, your ability to write and your ability to deliver value.
Start by having a rock solid website or blog of your own.
If you don’t have a great site, other great sites won’t be willing to link to you.
Browse the site you want to write for and get a sense for who this site’s audience is.
Feel out the writing style of the bloggers there.
Then message the site owner with three potential guest blogging titles.
Make sure they’re tailored to this blog’s target audience.
Along with the message, also include a brief bio about yourself.
Emphasize your writing skills, your audience, your credibility, and what you can do for their audience.
Don’t Use MyBlogGuest
By and large, most sites on MyBlogGuest don’t have large amounts of traffic.
They may be great for building PageRank (as I explained in a previous post), but the traffic they can actually generate is quite low.
By contrast, going directly to a large blog in your industry can reap thousands of visitors.
If your primary goal is traffic, stick to direct contact rather than going to webmasters who’re advertising for guest bloggers on MyBlogGuest.
Don’t Forget Magazines and Journals
Finally, don’t forget that guest writing also applies to magazines and journals.
Sure, you need to have a bit more credibility before you can approach these publications; but once you get accepted, the credibility and traffic boost can be enormous.
Get used to selling yourself as a guest blogger.
Landing these high profile guest blogging opportunities is all about putting yourself out there and getting through the “no’s” until you get to a “yes.”
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