I’m sure you’ve heard by now that being an author of a published book can improve your business. In fact, some people would say that it’s as important as having a website!
So how is it possible that something so simple can be so powerful?
First of all, having a book differentiates you from the rest of the marketplace, especially if you are one of many in your field. Just having authored a book sets you apart from the crowd.
What’s so great about you and what you have to offer?
A book is a place where people can experience a little of what you’re all about before buying into a major program or workshop. You can set out your philosophy and some of your methodology. Of course, by doing that, you become an Authority in your field. Authorities always have written books!
When you have written a book, you become more visible because journalists and reviewers write articles about you. You get interviews on TV and radio where you get to plug your book, along with your other offerings. People really begin to know who you are.
People read your book and want to meet you, work with you, attend your workshops, and purchase other products you may have. Your book then has become an Attraction Magnet to prospects.
As an author, you gain credibility, which gets you more money for products and programs and brings higher speaking fees.
I spoke with a woman who had an opportunity to speak at a conference that was a major goal for her. When the conference organizer asked about her book. She answered, “It’s not finished yet.”
He apologized profusely, saying, “I’m really sorry to hear that. Since you don’t have a book, we can only pay you $400 to speak at the conference. If you had a book, we could pay you $4,000!
So you see, authoring a book can bring you more money, in this case, ten times the amount of money to speak at a conference. That is significant, wouldn’t you agree? It can also help to catapult sales for your products, programs and services because with more credibility and a sense of authority, other people are more willing to spend their money with you.
Finally, a book offers you longevity. It functions as your big calling card. When you give someone a book, do they toss it in a bag, leave it on the floor, or throw it in the trash? No. Unlike a brochure, it goes on their desk, next to their bed, on the bookshelf. Why? Because we value books. People have bookshelves, not brochure shelves. And if they don’t want the book anymore, they pass it along to someone else, especially if they liked it. Don’t you?
Now you have seven good reasons for writing your book. Think about what that means to you in dollars and cents. If your book was published and out in the world today, what would that mean for you and your business? How much additional revenue could you generate over the next three years, just because you were a published author with well-written, well-produced book?
I’ve had people answer that question with anywhere from $10,000 to one million dollars. Once you have your own figure, ask yourself, “What am I waiting for?”
Improve you business now. The sooner you begin, the sooner you’ll have a shot at that additional revenue!
About Faye Levow:
From coaching to editing to publishing, Faye Levow’s passion was to help authors get their books out of their heads, and get their message, in their voice, to their audience.
She had been a features writer for magazines and newspapers, a contributing author of several books, and had edited magazines, newsletters, and numerous books in a variety of genres, including a Washington Post best-seller.
P.S.
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