Few things demonstrate your expertise on a subject like a book does.
That’s why so many coaches, speakers, marketers and others choose to publish books in their niche.
A book gives you:
• Instant credibility—after all, you know enough to fill a book!
• An unforgettable business card—take a few with you to your next live event.
• Opportunities to reach a new market—many people will find you first through your book, not your blog.
• Speaking opportunities—event planners frequently seek out authors to speak at conferences and other gatherings.
• Bigger paychecks—all that credibility means you can—and should—be charging more.
But your book isn’t the only tool in your author arsenal.
If you publish on Amazon, whether as a Kindle author, Create Space author, or with a traditional publishing house, you are entitled to an “Author Page.”
Here is a screenshot of my Amazon Author Page:
Just like the about page on your website, this is where Amazon browsers go when they want to know more about you.
Say, for example, they’re browsing for information about business branding and they find your new book.
If you’re an unknown to them, it’s hard to know if you have the information they’re looking for.
That’s where your author page comes in.
By clicking through to your page, new visitors can learn about:
• Your experience and expertise
• Other books you’ve written
• Your blog and the topics you cover there
• Upcoming events
They can even ask you a question or two.
What better way to decide if that book is worth the investment in time and money than to get to know the author better?
But many authors simply don’t take the time to make the most out of their author page, and they’re missing out—not only on an opportunity to make a great impression, but on the chance to earn more money as well.
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